Autumn 24 Delivery One
When designing any collection we start with a particular location, a destination and era that inspires our initial concept.
For Autumn Winter 24 we took to the skies and headed to NYC.
Reflecting on transatlantic supersonic air travel in the 1990s, we drew inspiration from the high flyers of that era, the practical luxury of the Concorde, and the nuances of both New York and London. Naturally, food played a significant role in these references, highlighting the diversity of cuisines in the city and the emergence of Italian-American cuisine - arguably the birth of the best pizza in the world.
These themes influenced several of our key AW25 graphics, while we drew on archival assets that shaped the texture and palette of woven fabrics and washes of jersey. Denim, a timeless symbol of American workwear, was a crucial element of the collection. Our new denim jeans serve as the foundation for the collection and will also play a significant role in the trouser offerings of future collections.
While we captured the evocative spirit of NYC and created a range of wearable souvenirs through seasonal graphics, it was essential to continue refining our timeless designs. These perennial silhouettes will evolve with the wearer and be developed further season after season.
